Privacy policy

1. Introduction and Scope

Cell Base UK the company which processes your order. Cell Base UK will be the data processor and the data controller of any such Personal Data. This Privacy Policy describes how CELL BASE UK collects, uses and discloses your personal information and data (“Personal Data”).

1.1 By using the Website, registering as a user of any services provided by CELL BASE UK, you consent to the collection and use of your Personal Data in the manner and for the purposes described in this Privacy Policy.

1.2 If you have any questions about the collection or use of your Personal Data through the Website or if you would like CELL BASE UK to remove your Personal Data from CELL BASE UK’s database or if you no longer wish to receive information about products and services, you should contact CELL BASE UK by e-mail to sales@CELL BASE UK.com. CELL BASE UK will deal with your query within 48 hours.

1.3 CELL BASE UK may collect and process the following Personal Data about you:

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    1. information that you provide by filling in the forms/boxes on the Website. This includes information provided at the time of registering to use the Website, subscribing to CELL BASE UK’s service, posting material or requesting further services. CELL BASE UK may also ask you for information when you enter a competition or promotion and when you report a problem with the Website;
    2. if you contact us, CELL BASE UK may keep a record of that correspondence;
    3. CELL BASE UK may also ask you to complete surveys that CELL BASE UK uses for research purposes, although you do not have to respond to them; and
    4. details of your visits to the Website including, but not limited to, traffic data, location data, weblogs and other communication data, whether this is required for CELL BASE UK’s own billing purposes or otherwise and the resources that you access

2. Use and Storage of Personal Data

2.1 All Personal Data will be treated as strictly confidential, stored in a secure fashion and used by CELL BASE UK solely for purposes related to the use of CELL BASE UK or otherwise in accordance with this Privacy Policy. More specifically, CELL BASE UK need to use your Personal Data to process your order, your Personal Data will be used in the following ways:

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    1. to register you with the Website and to administer the Website services;
    2. to carry out CELL BASE UK’s obligations arising from any contracts entered into between you and CELL BASE UK;
    3. to help improve the CELL BASE UK;
    4. to help improve the content of the Website and the service CELL BASE UK offers to users of the Website;
    5. to ensure that content from the Website is presented in the most effective manner for you and for your computer;
    6. for internal audit purposes.

2.2 If you have opted in to receive marketing information, CELL BASE UK may use your Personal Data in the following ways:

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      1. to keep you informed of the latest CELL BASE UK products and services by Email. If you wish to receive information of such products and services, please tick the opt-in box provided when registering on this website;
      2. to administer any prize draws or competitions you may enter;
      3. to provide users with information regarding updates or additional services available through the Website;
      4. to improve CELL BASE UK’s profile of you so that CELL BASE UK can provide you with a better and more personal service;
      5. to carry out CELL BASE UK’s own demographic research analysis. For this purpose, CELL BASE UK may combine your information in aggregated form (i.e. anonymous) with information about other users; and

2.3 Unfortunately, the transmission of information via the internet is not completely secure. Although CELL BASE UK will do its best to protect your Personal Data, CELL BASE UK cannot guarantee the security of your data transmitted to the Website and any transmission is at your own risk. Once CELL BASE UK has received your Personal Data, CELL BASE UK will use strict procedures and security features to try to prevent un-authorised access

2.4 CELL BASE UK will not be liable for any loss or damage caused by a distributed denial-of-service attack, viruses or other technologically harmful material that may infect your computer equipment, computer programs, data or other proprietary material due to your use of the Website.

3. Children's information

Our services are not directed to children under 16. If you learn that a child under 16 has provided us with personal information without consent, please contact us.

4. Disclosure of Personal Data

4.1 CELL BASE UK may give Personal Data about you to employees and agents of CELL BASE UK to administer any accounts, products and services provided to you by CELL BASE UK now or in the future, who may use it for purposes related to the use of the Website.

4.2 CELL BASE UK may disclose your Personal Data to any member of CELL BASE UK’s group of companies, partners or affiliates, which includes CELL BASE UK’s subsidiaries, CELL BASE UK’s ultimate holding company and its subsidiaries, as defined in the Companies Act 2006, and any other companies associated or connected with CELL BASE UK.

4.3 During changes to our business structure. If we engage in a merger, acquisition, bankruptcy, dissolution, reorganization, sale of some or all of CELL BASE UK’s assets, financing, acquisition of all or a portion of our business.

4.4 CELL BASE UK may disclose your Personal Data to third parties:

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    1. to protect the rights, property, or personal safety of CELL BASE UK personnel, other users and the public;
    2. to any company or other entity acquiring all or part of the business of CELL BASE UK but on strict condition that your information will continue to be used only in accordance with the terms of this Privacy Policy;
    3. to enforce terms and conditions;
    4. where CELL BASE UK is under a duty to disclose or share your Personal Data to comply with any legal obligation;
    5. for the purposes of fraud protection and crime reduction (including by providing information to the police about any stolen, blocked, counterfeit or fake devices); and
    6. to carry out CELL BASE UK’s marketing and promotional communications, research and analysis (in an aggregated form only).
    7. we may engage third party companies or individuals as service providers or business partners to process Other Information and support our business. These third parties may, for example, provide virtual computing and storage services.

5. IP Addresses and Cookies

5.1 CELL BASE UK may collect information about your computer, including where available your IP address, operating system and browser type, for system administration and to report aggregate information. This is statistical data about users’ browsing actions and patterns, and does not identify any individual.

5.2 For the same reason, CELL BASE UK may obtain information about your general internet usage by using a cookie. Cookies are small data files sent by a web server to a web browser to enable the server to collect information back from the browser. They contain information that is transferred to your computer’s hard drive. CELL BASE UK uses cookies to track usage of the Website, to identify returning users and to enable CELL BASE UK to customise parts of the Website according to users' previous browsing habits at the site. Consequently, they help CELL BASE UK to improve the Website and to deliver a better and more personalised service.

5.3 You can delete cookies from your hard drive at any time. You may also be able to set your browser to disable cookies. However, you should be aware that, if you disable cookies, this may limit your ability to enjoy the full functionality of the Website. Unless you have adjusted your browser setting so that it will refuse cookies, CELL BASE UK’s system will issue cookies when you log on to the Website.

6. Security

CELL BASE UK takes security seriously. We take various steps to protect information you provide to us from loss, misuse, and unauthorized access or disclosure. These steps take into account the sensitivity of the information we collect, process and store, and the current state of technology.

7. Third Party Links

7.1 The Website may, from time to time, contain links to and from websites of CELL BASE UK’s partner networks, advertisers and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and CELL BASE UK does not accept any responsibility or liability for these policies. Please check these policies before you submit any Personal Data to these websites.

8. Data Retention

8.1 Data collected by CELL BASE UK may be retained depending on the following ways;

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    1. If you were to opt in to receive marketing data, your name and email address will be retained for five years after your last transaction;
    2. If you didn’t opt in, your personal data mentioned in section 3 of this policy, for three years after your last transaction;
    3. Your order information will be kept for seven years due to financial regulations;

 

9. Changes to this Privacy Policy

9.1 We may change this policy from time to time, and if we do we will post any changes on this page. If you continue to use the services after those changes are in effect, you agree to the revised policy.

10. Company Details

10.1 Exchange Tech LTD - Trading As CELL BASE UK

Updated - 2025